It depends on your perspective, I guess.
I see it far less as a "service" and more of a "club". To me, a club is something that I can participate in and feel part of. This is the key differentiator.
For services (or products) I may happily spend a heap of money on various things, but in my mind it is clearly a transaction. I get value (services rendered, products) for the $$ that I spend. I may have some brand loyalty, but it's not much of an emotional experience.
In being part of a club, I have quite different expectations. I want to feel part of it. To me, this means knowing the people who are involved (fans, players, people who do things at the Club) and doing what I can to help. This is why I do daggy things like handing out pies at the night for the fans and writing encouragement to the players and much more fun things like going to all the functions that I can. I really enjoy the interaction with others that comes from being involved with various groups, e.g. RWO, Redbacks, SSI. As a result of these things, I always see someone I know at any function that I go to and that contributes to me feeling part of the Club. I have a number of pretty close friends and a wider group of new friends and acquaintances thanks to the Club.
Most people I know are aware of my commitment to the Swans and it's always a topic of conversation. I know of several people who have got interested and joined the club as a result of my enthusiasm. Also, many people always check results so that they can chat with me. In my business, when I do presentations or facilitate workshops, it's always a bit of an ice breaker.
Whatever the Redback membership is (neither I nor my husband can recall how much it is) it is money well spent and we never question the amount. It gives us our tickets to the game, tickets to the Guernsey presentation (which this year gave us the fabulous opportunity to meet Charles Edmondson, a truly inspirational man) and the Redbacks cocktail party which is specifically for Redback/player interaction (and as a result mix and chat with most of the players and actually feel that I'm not just another face in the crowd).
I have absolutely wonderful memories from my involvement with the Club .... Plugger's 1300, Luffy's last game, Kel & Dunk's last game (and the Choose Roos night), last year's B&F, meeting some bird in the Alex and deciding to go away to the Port Final the next weekend with her on the spur of the moment, the Port final last year (the weekend with Liz & Swannette as well as the game itself and the "after match"), giving a young player some encouragement (that was not much for us to do yet he still mentions it to us a few years later and always makes a point of coming to talk to us when he sees us) and our recent weekend in Melbourne.
It's draping my cats in red and white and making them watch the game.
There's been talk about life and death on here the last month or so, with the various passings of people. I said in the Wally tribute thread that no-one is gone whilst there are the memories. It is our memories and emotions that make us who we are and enrich our lives. For me, being able to feel that I am involved is why I am such a passionate Swans supporter. That's why, when my phone rings, I put off answering as long as I can so that I can hear that daggy song again - it brings a smile to my face and brings those memories and emotions to the fore.
OK, you asked the question on a night I was feeling mellow and just on my first glass of red ....... hope you don't mind the essay!
I see it far less as a "service" and more of a "club". To me, a club is something that I can participate in and feel part of. This is the key differentiator.
For services (or products) I may happily spend a heap of money on various things, but in my mind it is clearly a transaction. I get value (services rendered, products) for the $$ that I spend. I may have some brand loyalty, but it's not much of an emotional experience.
In being part of a club, I have quite different expectations. I want to feel part of it. To me, this means knowing the people who are involved (fans, players, people who do things at the Club) and doing what I can to help. This is why I do daggy things like handing out pies at the night for the fans and writing encouragement to the players and much more fun things like going to all the functions that I can. I really enjoy the interaction with others that comes from being involved with various groups, e.g. RWO, Redbacks, SSI. As a result of these things, I always see someone I know at any function that I go to and that contributes to me feeling part of the Club. I have a number of pretty close friends and a wider group of new friends and acquaintances thanks to the Club.
Most people I know are aware of my commitment to the Swans and it's always a topic of conversation. I know of several people who have got interested and joined the club as a result of my enthusiasm. Also, many people always check results so that they can chat with me. In my business, when I do presentations or facilitate workshops, it's always a bit of an ice breaker.
Whatever the Redback membership is (neither I nor my husband can recall how much it is) it is money well spent and we never question the amount. It gives us our tickets to the game, tickets to the Guernsey presentation (which this year gave us the fabulous opportunity to meet Charles Edmondson, a truly inspirational man) and the Redbacks cocktail party which is specifically for Redback/player interaction (and as a result mix and chat with most of the players and actually feel that I'm not just another face in the crowd).
I have absolutely wonderful memories from my involvement with the Club .... Plugger's 1300, Luffy's last game, Kel & Dunk's last game (and the Choose Roos night), last year's B&F, meeting some bird in the Alex and deciding to go away to the Port Final the next weekend with her on the spur of the moment, the Port final last year (the weekend with Liz & Swannette as well as the game itself and the "after match"), giving a young player some encouragement (that was not much for us to do yet he still mentions it to us a few years later and always makes a point of coming to talk to us when he sees us) and our recent weekend in Melbourne.
It's draping my cats in red and white and making them watch the game.
There's been talk about life and death on here the last month or so, with the various passings of people. I said in the Wally tribute thread that no-one is gone whilst there are the memories. It is our memories and emotions that make us who we are and enrich our lives. For me, being able to feel that I am involved is why I am such a passionate Swans supporter. That's why, when my phone rings, I put off answering as long as I can so that I can hear that daggy song again - it brings a smile to my face and brings those memories and emotions to the fore.
OK, you asked the question on a night I was feeling mellow and just on my first glass of red ....... hope you don't mind the essay!
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