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The Australian Football League today announced Sydney and the Kangaroos would head to the United States to play the Los Angeles Challenge in January 2006, as part of Australia Week activities in California.
AFL Football Operations Manager Adrian Anderson said the AFL was delighted the sport had been asked to join the Australia Week program, which aims to raise Australia's commercial and cultural profile in Southern California.
'The AFL is the biggest sporting code in Australia, with our attendances and our participation rates, and we've always prided
ourselves on the excitement, passion and unique skills of our game," Mr Anderson said.
"We are delighted that two of our clubs will travel to Los Angeles to play at UCLA on January 15 next year to show off the unique skills of our only indigenous sport as Australia aims to strengthen its links with the powerful Californian economy," he said.
Australia Week aims to build partnership and networks between private sector United States and Australian business around the theme "Australia - a great place to do business, source products, invest or visit."
California is approximately the 5th largest economy in the world and is focussed on the future of the Asia Pacific region. Australian Rules Football is one element of profiling Australia's uniqueness in the massive U.S. market.
During the week's activities, we will profile our tourism, film,
fashion, jewellery, television and showcase the best of Australian
trade, technology, food and wine and focus on Australia as an investment destination, economic strength and standing in the Asia Pacific region.
Businesses associated with the Clubs will be able to participate in
Australia Week activities and advance their business interests in the United States.
AFL Football Operations Manager Adrian Anderson said the AFL was delighted the sport had been asked to join the Australia Week program, which aims to raise Australia's commercial and cultural profile in Southern California.
'The AFL is the biggest sporting code in Australia, with our attendances and our participation rates, and we've always prided
ourselves on the excitement, passion and unique skills of our game," Mr Anderson said.
"We are delighted that two of our clubs will travel to Los Angeles to play at UCLA on January 15 next year to show off the unique skills of our only indigenous sport as Australia aims to strengthen its links with the powerful Californian economy," he said.
Australia Week aims to build partnership and networks between private sector United States and Australian business around the theme "Australia - a great place to do business, source products, invest or visit."
California is approximately the 5th largest economy in the world and is focussed on the future of the Asia Pacific region. Australian Rules Football is one element of profiling Australia's uniqueness in the massive U.S. market.
During the week's activities, we will profile our tourism, film,
fashion, jewellery, television and showcase the best of Australian
trade, technology, food and wine and focus on Australia as an investment destination, economic strength and standing in the Asia Pacific region.
Businesses associated with the Clubs will be able to participate in
Australia Week activities and advance their business interests in the United States.
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