A Sunday night AFL Grand Final

[wheels27]

Originally posted by Frog
Please, someone, explain to me how 91/92K people at the 'G' (full house so to speak) and 3 - 3.5 million viewers nationwide for a Saturday afternoon match would change for a Sunday night game - and where would the revenue be ?

Why would people not interested enough in AFL to watch it on a Saturday afternoon all of a sudden watch it because it is at night?

I take it that this is nothing to do with the MCG - You can only fit so many people in, and it will be a sellout - No matter what time of day or which day even. I further summise that the only other reason would be more expensive advertising in prime-time (that is TV prime-time) ... Excuse me ? They don't charge prime-time rates for the Grand Final now for a Saturday afternoon match ?? Pull the other one ...

Where is that revenue increase resulting from a night game that everyone keeps harping on ?

This is what I reckon happens


On a Saturday arvo me and 9 of my mates have a barbie, watch the grand final together, have a thousand beers and yell at the TV in unison.

On a Sunday night by 6 or 7 o'clock we couldn't be buggered to hang around, snags are cold, and beer has run out, so we each go home to watch it seperately, probably half asleep by half time.

In this second scenario ratings figures tell the network there are 10 households watching whereas for the arvo game it is only one.

This is how I reckon they can say the revenue is higher for a prime time match.

As we all know, stats alone rarely tell the whole picture.

[NMWBloods]

The other issue is people work on Saturday during the day, but less work at night.

[GoSouth33]

Watching Channel 2's "The Outsiders" (10.30 am Sunday) there was discussion about how the two stations (ie Seven and Ten) were going to have a coin toss to determine who gets the first Grand Final (media contract runs for five years therefore one station gets three and the other two).
They raised the possibility (I don't know what the source was) of the two stations BOTH showing the Grand Final. Brief discussion about the sort of feed, whether it would be shared, commentators etc. Whatever the merits of this, there was a suggestion that this would generate a larger total audience but fewer per station....I suppose that follows, but whether this is just a pie in the sky notion, who knows. I don't suppose getting fewer viewers for a major event would please either.....then again, sharing the coverage would probably get you more viewers than putting up any programme against the other station's exclusive Grand Final coverage.......hmmmmm.

[Frog]

Originally posted by GoSouth33
Watching Channel 2's "The Outsiders" (10.30 am Sunday) there was discussion about how the two stations (ie Seven and Ten) were going to have a coin toss to determine who gets the first Grand Final (media contract runs for five years therefore one station gets three and the other two).
They raised the possibility (I don't know what the source was) of the two stations BOTH showing the Grand Final. Brief discussion about the sort of feed, whether it would be shared, commentators etc. Whatever the merits of this, there was a suggestion that this would generate a larger total audience but fewer per station....I suppose that follows, but whether this is just a pie in the sky notion, who knows. I don't suppose getting fewer viewers for a major event would please either.....then again, sharing the coverage would probably get you more viewers than putting up any programme against the other station's exclusive Grand Final coverage.......hmmmmm.

This is one source ...