There's another thread floating around somewhere on this particular subject.... And of course, the in house RWO lawyers have been out in force
.... But, I think they've really been caught out badly this time. If you think about it, the AFL gets it's money from more sources than just it's TV deals... That's just the big one they like to publicise!!!
Merchandising, advertising, sponsorships, endorsements, you name it, That's where they make their money. They will be absolutely petrified of the precedent that this could set. Hence, why they are keen to settle.
Just yesterday there was an article in the Australian on how they released only two of hundreds of pics of the fracas between Crawford and the Dockers. You want more, you have to but them. From guess who?? Their "official" photographer (Who just happens to be friends with Demetriou, but that's another thread
) And guess what, you have to bid to be a photographer. Again, another lucrative income source for the AFL.
But bully to them. They're a hell of a lot smarter than every other footy code in Australia and they protect their "assets" with great venom.
.... But, I think they've really been caught out badly this time. If you think about it, the AFL gets it's money from more sources than just it's TV deals... That's just the big one they like to publicise!!! Merchandising, advertising, sponsorships, endorsements, you name it, That's where they make their money. They will be absolutely petrified of the precedent that this could set. Hence, why they are keen to settle.
Just yesterday there was an article in the Australian on how they released only two of hundreds of pics of the fracas between Crawford and the Dockers. You want more, you have to but them. From guess who?? Their "official" photographer (Who just happens to be friends with Demetriou, but that's another thread
) And guess what, you have to bid to be a photographer. Again, another lucrative income source for the AFL.But bully to them. They're a hell of a lot smarter than every other footy code in Australia and they protect their "assets" with great venom.

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