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AFL clubs set new financial goals
Gate takings and chook raffles have given way to long-term investments, Louis White reports
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March 15, 2007
FOR 20 years Michael McCall has visited the Sydney Aussie Rules Social Club regularly, sitting at the bar drinking with his mates.
McCall, who adopted Sydney as his home after 23 years in the navy, has seen a lot of changes in Kings Cross, and some of them are not to his liking, such as control of his favourite watering hole shifting to the Sydney Swans.
"On a match day, the locals get upset because AFL is on every channel and we like to watch rugby league," McCall says. "We either leave or stay and barrack for the opposition.
"After all, we are the ones that come in everyday, not just when the AFL footy is on."
The AFL is a commercial beast - a fact highlighted by this week's push to control photo rights for the code - and AFL clubs are looking for new revenue streams.
The Swans are expected to announce a $1.5 million profit on a $30 million turnover for 2006 today, a substantial increase on the $282,000 profit made on the $28 million turnover for the 2005 season.
The extra revenue can be attributed to increased sponsorship deals, merchandise sales and a growing membership after the 2005 premiership, but premierships can't be won every year...
Gate takings and chook raffles have given way to long-term investments, Louis White reports
--------------------------------------------------------------------------------
March 15, 2007
FOR 20 years Michael McCall has visited the Sydney Aussie Rules Social Club regularly, sitting at the bar drinking with his mates.
McCall, who adopted Sydney as his home after 23 years in the navy, has seen a lot of changes in Kings Cross, and some of them are not to his liking, such as control of his favourite watering hole shifting to the Sydney Swans.
"On a match day, the locals get upset because AFL is on every channel and we like to watch rugby league," McCall says. "We either leave or stay and barrack for the opposition.
"After all, we are the ones that come in everyday, not just when the AFL footy is on."
The AFL is a commercial beast - a fact highlighted by this week's push to control photo rights for the code - and AFL clubs are looking for new revenue streams.
The Swans are expected to announce a $1.5 million profit on a $30 million turnover for 2006 today, a substantial increase on the $282,000 profit made on the $28 million turnover for the 2005 season.
The extra revenue can be attributed to increased sponsorship deals, merchandise sales and a growing membership after the 2005 premiership, but premierships can't be won every year...
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