TV ratings for 2009

Collapse
X
 
  • Time
  • Show
Clear All
new posts
  • goswannie14
    Leadership Group
    • Sep 2005
    • 11166

    #16
    Originally posted by Cheer Squad
    How? Where's the evidence of unmet demand for televised AFL in western Sydney?

    Where are these thousands and thousands of people supposedly keen to start watching AFL in such numbers as to significantly increase the ratings?
    It is very basic marketing strategy as pointed out here.
    Originally posted by BSA5
    They don't exist. Which is exactly why the AFL is going in there, to CONVERT them. Now I know what you're thinking: if these people haven't converted to the Swans, what makes you think they'll convert to a new side? Well, it's fairly simple. The Swans are too small an entity to successfully convert the whole of Sydney. Bringing in a new side will open new markets, not just provide another option. Not only that, but it will bring more games per week to Sydney, meaning further exposure. Thirdly, there is a huge amount of publicity surrounding GWS already, and they're not even close to entering the competition. There will be massive buzz around the team, attracting new people. Like it or not, the Swans will never be able to match the buzz that GWS will have in its first 1-2 seasons. That will also attract new fans. Finally, the potential for a cross-town rivalry within the code in Sydney will build and consolidate the support of a portion of those fleeting AFL supporters, those that don't mind watching but don't really commit. Nothing reinforces one's beliefs better than having them challenged by somebody you don't consider worthy. A "sometimes" Swans fan confronted by a GWS supporter, whether through friendly banter or a blue at a game, will walk away feeling better about their team and worse about the other. That person may then feel more inclined to support the team, to (subconsciously) prove a point.

    So there are a bunch of reasons why its obvious. Pick your favourite.
    BSA5 sums it up pretty clearly.
    Does God believe in Atheists?

    Comment

    • Cheer Squad
      Sydney Swans
      • Apr 2007
      • 1948

      #17
      Originally posted by goswannie14
      It is very basic marketing strategy as pointed out here.

      BSA5 sums it up pretty clearly.
      Of course it is, especially if you want to ignore what's going on around you.

      Comment

      • BSA5
        Senior Player
        • Feb 2008
        • 2522

        #18
        Originally posted by Cheer Squad
        Of course it is, especially if you want to ignore what's going on around you.
        What you don't seem to understand is that GWS isn't about capitalising on demand; it's about CREATING demand, and then supplying it. Whether it works or not is yet to be seen, but the argument you're using, that there aren't enough people watching footy to justify it, is completely irrelevant, because it's about creating these ratings.
        Officially on the Reid and Sumner bandwagon!

        Comment

        • Cheer Squad
          Sydney Swans
          • Apr 2007
          • 1948

          #19
          Originally posted by BSA5
          What you don't seem to understand is that GWS isn't about capitalising on demand; it's about CREATING demand, and then supplying it. Whether it works or not is yet to be seen, but the argument you're using, that there aren't enough people watching footy to justify it, is completely irrelevant, because it's about creating these ratings.
          Well, good luck with that one. The AFL has already tried that once in Sydney with the Swans, and look how long that took to work. And we still aren't attracting TV viewers! How on earth do you think the western Sydney team will boost the ratings, when no-one wants them???

          Comment

          • liz
            Veteran
            Site Admin
            • Jan 2003
            • 16772

            #20
            Originally posted by BSA5
            So there are a bunch of reasons why its obvious. Pick your favourite.
            Originally posted by BSA5
            What you don't seem to understand is that GWS isn't about capitalising on demand; it's about CREATING demand, and then supplying it. Whether it works or not is yet to be seen, but the argument you're using, that there aren't enough people watching footy to justify it, is completely irrelevant, because it's about creating these ratings.

            Your second post that I've quoted above doesn't quite tally with your observation that the reasons are obvious. We understand why the AFL thinks it is doing what it is doing re a second team in Sydney, but it is far from obvious that it will work.

            I really hope it does, even if it takes 10, 20 years. It will be great for the code in Sydney and therefore for the Swans. But I'm kinda with Cheer Squad that I see no obvious reason why it will work and plenty of evidence, based on the past 30 years, why it very well may not. We'll just all have to wait and see.

            Comment

            • Bas
              Veterans List
              • Jan 2003
              • 4457

              #21
              Originally posted by Wardy
              God love Roy - he's just a sad and bitter little old man - he trots this tripe out where ever he can - he will shut up eventually - but then I guess he's teaching the other serial idiot, Dean Ritchie how to be a good scare mongerer.
              Well said.

              I'm sure Masters slaps himself before writing his usual crap.
              In memory of my little Staffy - Dicey, 17.06.2005 to 1.12.2011- I'll miss you mate.

              Comment

              • BSA5
                Senior Player
                • Feb 2008
                • 2522

                #22
                Originally posted by liz
                Your second post that I've quoted above doesn't quite tally with your observation that the reasons are obvious. We understand why the AFL thinks it is doing what it is doing re a second team in Sydney, but it is far from obvious that it will work.

                I really hope it does, even if it takes 10, 20 years. It will be great for the code in Sydney and therefore for the Swans. But I'm kinda with Cheer Squad that I see no obvious reason why it will work and plenty of evidence, based on the past 30 years, why it very well may not. We'll just all have to wait and see.
                I meant it was obvious why the AFL were doing it. Everybody knows it is a risk, but you can certainly see where they're coming from by doing it.
                Officially on the Reid and Sumner bandwagon!

                Comment

                • ShockOfHair
                  One Man Out
                  • Dec 2007
                  • 3668

                  #23
                  Originally posted by Cheer Squad

                  Unfortunately for your absolutely-best-case-scenario, there is simply no evidence whatsoever that people in western Sydney want their own AFL team, let alone want to watch it on TV.
                  .
                  27 years ago there was no evidence of unmet demand for the Swans. The AFL's a business and 10%-15% of its potential market is in west Sydney.

                  I'm not an enthusiast for AFL expansion without the shrinkage of Melbourne-based clubs, but the business logic of expansion is inescapable.
                  The man who laughs has not yet heard the terrible news

                  Comment

                  • Wardy
                    The old Boiler!
                    • Sep 2003
                    • 6676

                    #24
                    We are never all going to agree on this - some think it will be a failure, some want it to be a failure (although I have no idea why) - and there are those who are all for it.

                    the AFL are being the financial risk takers here, and they have the cash to do it. I hope that it is a success now quite simply because of all the rubbish that has been written in the Sydney media about how the AFL are trying to take over, which they aren't, and the likes of Mark Geyer, who struggles at the best of times to make any sense, banging on that "its war" well its not - I mean really - its just freakin footy!!!

                    There is room for everyone - But the good thing is that it has prompted the Swans to get off their arses and get cracking to improve their profile, get out there being seen instead of sitting on their hands and whinging about GWS like they have done since it was originally announced. We have to think of the bigger picture.
                    Last edited by Wardy; 22 December 2009, 10:41 AM.
                    I used to be indecisive, but now I'm not so sure..................
                    Chickens drink - but they don't pee!
                    AGE IS ONLY IMPORTANT FOR TWO THINGS - WINE & CHEESE!

                    Comment

                    • Big Al
                      Veterans List
                      • Feb 2005
                      • 7007

                      #25
                      Best case scenario is that both Sydney teams are strong and competitive. Imagine the atmosphere of a final out at homebush in front of 80,000 fans. I for one would love for that to occur.

                      How much more interesting would footy be if the Swans had their own arch enemy in their backyard just like in SA and WA. The local derbys would be big events and we know how Sydney loves a big event.

                      Sadly I just can't envisage it working this way but I hope I'm wrong.
                      Last edited by Big Al; 22 December 2009, 08:23 AM.
                      ..And the Swans are the Premiers...The Ultimate Team...The Ultimate Warriors. They have overcome the highly fancied Hawks in brilliant style. Sydney the 2012 Premiers - Gerard Whately ABC

                      Here it is Again! - Huddo SEN

                      Comment

                      • Wardy
                        The old Boiler!
                        • Sep 2003
                        • 6676

                        #26
                        Originally posted by Big Al
                        Best case scenario is that both Sydney teams are strong and competitive. Imagine the atmosphere of a final out at homebush in front of 80,000 fans. I for one would love for that to occur.

                        How much more interesting would footy be if the Swans had their own arch enemy in their backyard just like in SA and WA. Tee local derbys would be big events and we know how Sydney loves a big event.

                        Sadly I just can't envisage it working this way but I hope I'm wrong.
                        how good would that be - what a derby - I would love it!!! I'm being positive - its a new year/decade that's about to start - from little things, big things grow!!!
                        Last edited by Wardy; 22 December 2009, 10:41 AM.
                        I used to be indecisive, but now I'm not so sure..................
                        Chickens drink - but they don't pee!
                        AGE IS ONLY IMPORTANT FOR TWO THINGS - WINE & CHEESE!

                        Comment

                        • Bear
                          Best and Fairest
                          • Feb 2003
                          • 1022

                          #27
                          Originally posted by Wardy
                          We have to think of the bigger picture.
                          Good to see more and more people here are seeing the massive advantages of GWS to both the SSFC and the game.

                          The same tired arguments from the doomsayers were given as to why the VFL shouldn't 'risk' going into Sydney prior to 1982. Now that we have a decent share of the inner city/East/LNS, it is time to expand. We (AFL and the SSFC) have stagnated without further support.

                          The terrible mistakes that the VFL/AFL made with the Swans are not being repeated. We were sent here on a wing and a prayer. GWS will actually be properly supported - i.e. funded and promoted.

                          Once WS people see the game live and locally, they start to understand the game and are far more likely to watch on TV.
                          "As a player he simply should not have been able to do the things he did. Leo was a 185cm, 88kg full-back and played on some of the biggest, fastest and best full-forwards of all time, and constantly beat them." Roos.
                          Leo Barry? you star! We'll miss ya, ''Leapin''.

                          Comment

                          • Doctor
                            Bay 29
                            • Sep 2003
                            • 2757

                            #28
                            I'm with those who are cautiously optimistic. Given time, it will work, especially given the numbers of kids who seem to be taking up Auskick. The AFL is patient and has time and money and, more importantly, a thick skin. Once GWS is actually here, will the Terror still be running a campaign against it? It'd be a bit "anti-Sydney" to run against a team in your own city wouldn't it? The balancing act they'll have to try to manage while keeping their loyal punters happy will be interesting to observe.
                            Today's a draft of your epitaph

                            Comment

                            • cos789
                              Warming the Bench
                              • Jan 2003
                              • 222

                              #29
                              Originally posted by ShockOfHair
                              27 years ago there was no evidence of unmet demand for the Swans.
                              Well I know for a fact that the VFL did research before moving South Melbourne to Sydney . I don't know it as a fact , but I'd bet the life of Roy Masters that the AFL have done many times the research that the VFL did with the Swans and have looked at GWS from every angle .
                              Certainly it's a risky call , but from the Swans point of view it can only help them by generating more interest in AFL , derbies and general interest .

                              .
                              give it to the game

                              Comment

                              • CureTheSane
                                Carpe Noctem
                                • Jan 2003
                                • 5032

                                #30
                                Dunno if it's been said before, because I generally don't bother with GWS threads as they bore me, but GWS will be the underdog of the AFL when they come on board.

                                People love an underdog.
                                Swans will lose some fans, some members and some media coverage.
                                In the short term that is....
                                The difference between insanity and genius is measured only in success.

                                Comment

                                Working...