It doesn't mean anything.
There is a spiel on the Swans' Heritage list concept somewhere on the official website, but broadly it can contain practically anything - except people (that is what the HofF is for) - which is deemed to be part of the fabric of the club. They can be physical objects, such as memorabilia or grounds, or can be more intangible things including concepts, moments, whole games, and, in QBE's case, long term partners. The first 5 items adopted onto the list covered many of these possibilities and were:
- the first red and white guernsey adpoted after South Melbourne merged with Albert Park
- the club song
- QBE
- the Albert Park Lakeside Oval
- the Leo Barry mark
If one is going to go along with the Heritage list idea, it is probably not an unreasonable group of items to start with, representing both the old South Melbourne and the more recent Sydney heritage. They are all things with an unquestionable connection with the fabric of the club (certainly if one interprets the first jumper as representing "red and white" moreso than the guernsey itself).
One can take aim at whether a long term sponsor is part of the fabric of the club but I have no problem with it. The association between the club and QBE is one that practically any AFL fan would recognise, and many non-AFL fans too. Only Camry at the Crows and Ford at Geelong would have anything like the same level of instant recognition as sponsor. One only has to read of a number of clubs who every other year seem to be scrambling around for a major sponsor on the eve of the season to recognise the benefits to the club of having such a long term relationship (and one that has allowed the likes of Volksvagen and Citi to muscle in on the guernsey in recent years). No doubt QBE gains some commercial benefit from the sponsorship but it is one that must be hard to put any kind of quantitative value on.
There is a spiel on the Swans' Heritage list concept somewhere on the official website, but broadly it can contain practically anything - except people (that is what the HofF is for) - which is deemed to be part of the fabric of the club. They can be physical objects, such as memorabilia or grounds, or can be more intangible things including concepts, moments, whole games, and, in QBE's case, long term partners. The first 5 items adopted onto the list covered many of these possibilities and were:
- the first red and white guernsey adpoted after South Melbourne merged with Albert Park
- the club song
- QBE
- the Albert Park Lakeside Oval
- the Leo Barry mark
If one is going to go along with the Heritage list idea, it is probably not an unreasonable group of items to start with, representing both the old South Melbourne and the more recent Sydney heritage. They are all things with an unquestionable connection with the fabric of the club (certainly if one interprets the first jumper as representing "red and white" moreso than the guernsey itself).
One can take aim at whether a long term sponsor is part of the fabric of the club but I have no problem with it. The association between the club and QBE is one that practically any AFL fan would recognise, and many non-AFL fans too. Only Camry at the Crows and Ford at Geelong would have anything like the same level of instant recognition as sponsor. One only has to read of a number of clubs who every other year seem to be scrambling around for a major sponsor on the eve of the season to recognise the benefits to the club of having such a long term relationship (and one that has allowed the likes of Volksvagen and Citi to muscle in on the guernsey in recent years). No doubt QBE gains some commercial benefit from the sponsorship but it is one that must be hard to put any kind of quantitative value on.
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