Unfortunately your summary doesn't take into account the profit the club will make regarding merchandising/memembership sales/Primetime media exposure to name a few. I heard recently that the club is selling approx 400 memberships a day MORE than this time last year. As soon as Buddy gets his guernsey number ...watch the merchandising sales hit the roof. No coincidence that Ch 7 and foxtel wanted more Swans games in TV primetime given Buddy as a new recruit...........the Club will make a very healthy profit financially in the early years from the whole deal.
.....and as far as 'impact the ground'...no one expects Buddy to play out the full 9 years. The contract length was a way of putting our competition off matching the deal and also a very clever way of managing our salary cap over the long term knowing that the salary cap will substantially increase in future years (another TV rights deal is due in approx 3 years). I'll be happy if Buddy gives us 6 good consistent years and more than happy he's no longer wearing the colours of one of our major competitors now and in the next few years.
Financially and brand wise (especially for a NSW based club) a masterstroke. Playing wise..time will tell.
I am prepared to back the club's judgement on this call even before he's played a game in the red and white.
ps Velour & Ruffles, are you Melb based? As anyone I speak to in Melb has no idea of how important marketing and brand is to our club in Sydney. We not only have to work for fans for our club but also to get fans to the AFL code. No Melb based friends of mine really understand the great challenge clubs in AFL developing states have.
.....and as far as 'impact the ground'...no one expects Buddy to play out the full 9 years. The contract length was a way of putting our competition off matching the deal and also a very clever way of managing our salary cap over the long term knowing that the salary cap will substantially increase in future years (another TV rights deal is due in approx 3 years). I'll be happy if Buddy gives us 6 good consistent years and more than happy he's no longer wearing the colours of one of our major competitors now and in the next few years.
Financially and brand wise (especially for a NSW based club) a masterstroke. Playing wise..time will tell.
I am prepared to back the club's judgement on this call even before he's played a game in the red and white.
ps Velour & Ruffles, are you Melb based? As anyone I speak to in Melb has no idea of how important marketing and brand is to our club in Sydney. We not only have to work for fans for our club but also to get fans to the AFL code. No Melb based friends of mine really understand the great challenge clubs in AFL developing states have.

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