Swans Media Department off season output

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  • Legs Akimbo
    Grand Poobah
    • Apr 2005
    • 2809

    Swans Media Department off season output

    Just looking at AFL.com.au and in the last four weeks we've had a riveting piece to introduce our new President followed by a few puff pieces with Davo running around looking like Andy Serkis and Davo kicking a goal from the carpark. Latest article was meet Josh Francou on the 23rd of December

    I took a look at other club pages and they typically have published a couple of articles since Christmas about players, rehab etc, generally at least once since post New Year. I tried looking back at what fans got last year, but can't access any articles, but this year SEEMS like less.

    Granted there is not much going on at the club at this time of year, but surely there are topics to keep club supporters engaged. Seems pretty inadequate to me.

    P.S. thanks for posting the training photos Jeffers - has kept me going.
    He had observed that people who did lie were, on the whole, more resourceful and ambitious and successful than people who did not lie.
  • swansrob
    Senior Player
    • May 2009
    • 1265

    #2
    Bear in mind the office has been closed since before Xmas

    Comment

    • DamY
      Senior Player
      • Sep 2011
      • 1479

      #3
      Not hard for them to have articles prepared and then released every few days. The media dept for the Swans needs to pull their finger out.

      Comment

      • erica
        Happy and I know it
        • Jan 2008
        • 1247

        #4
        Harsh. Just enjoy the cricket instead.
        All that is necessary for the triumph of evil is that good men do nothing. - Edmund Burke

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        • Meg
          Go Swannies!
          Site Admin
          • Aug 2011
          • 4828

          #5
          Originally posted by erica
          Harsh. Just enjoy the cricket instead.
          Yep, that's what I'm doing!

          Comment

          • Legs Akimbo
            Grand Poobah
            • Apr 2005
            • 2809

            #6
            I am good at multi tasking - would be good to do both
            He had observed that people who did lie were, on the whole, more resourceful and ambitious and successful than people who did not lie.

            Comment

            • ScottH
              It's Goodes to cheer!!
              • Sep 2003
              • 23665

              #7
              Just as many rivetting threads on here in the last few weeks.

              Comment

              • Legs Akimbo
                Grand Poobah
                • Apr 2005
                • 2809

                #8
                Originally posted by ScottH
                Just as many rivetting threads on here in the last few weeks.
                I wonder if correlation causation in this instance? Media dept. at Swans shuts down and tumbleweeds start blowing through RWO.
                He had observed that people who did lie were, on the whole, more resourceful and ambitious and successful than people who did not lie.

                Comment

                • ShockOfHair
                  One Man Out
                  • Dec 2007
                  • 3668

                  #9
                  Originally posted by Legs Akimbo
                  Media dept. at Swans shuts down and tumbleweeds start blowing through RWO.
                  Or perhaps the other way around?
                  The man who laughs has not yet heard the terrible news

                  Comment

                  • spiffy-dude
                    Suspended by the MRP
                    • Oct 2013
                    • 202

                    #10
                    A few years ago they really started pushing articles. I have noticed in the past 12 months there are not as many as the year before.

                    Maybe the media budget has been slashed?

                    It's all Lances fault for being paid so much.

                    Comment

                    • jono2707
                      Goes up to 11
                      • Oct 2007
                      • 3326

                      #11
                      More and more businesses seem to have closed for the 2 x weeks over Xmas/NY. Expect more from tomorrow onwards. I haven't felt like I've been missing anything - cricket and American Football has been keeping me going....

                      Comment

                      • DamY
                        Senior Player
                        • Sep 2011
                        • 1479

                        #12
                        Hah! My comment may be harsh but the media dept is one of the primary connections between the members/supporters and the club. We have games to go to and media to consume. The players put on a show, the media department should engage us as much as possible outside of that. If anything, the pendulum should be the other way and fans should be saying "OMG there's too much content" before we say there's not enough.

                        Didn't they filter player pieces throughout the off season last year? Individual pieces where players spoke about the year that passed, what they'd work on for next season and what their plans are for the off season? That would have been a good 38 pieces. Release one every second day and VOILA engagement for almost 3 months. Do one with each of the coaches as well and you'd have the whole off-season covered.

                        Comment

                        • spiffy-dude
                          Suspended by the MRP
                          • Oct 2013
                          • 202

                          #13
                          Video content is also down this year.

                          It seems in 2012 they had a massive budget to work with.

                          Comment

                          • Legs Akimbo
                            Grand Poobah
                            • Apr 2005
                            • 2809

                            #14
                            Yep agree and i don't think that is harsh. People making decisions about membership at this time of year. New versus existing. Renew versus not renew. People with limited funds on the periphery, or perhaps limited engagement will buy or not buy depending on engagement. I would have thought the media dept. Would be pretty motivated to keep engagement level high so that they have a higher base to work from when the preseason starts. As for the two weeks off, that's their choice. Plenty of business don't completely shut down.
                            He had observed that people who did lie were, on the whole, more resourceful and ambitious and successful than people who did not lie.

                            Comment

                            • Cardinal
                              Regular in the Side
                              • Sep 2008
                              • 932

                              #15
                              I'm sure the Media Department knows what it is doing. I expect that they have taken the lead from RWO. Something to the effect of why waste good material when most of the hardcore fans aren't focussed on AFL this time of year, and those that are are scrounging for material to inform their posts.

                              Comment

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