Maybe this discussion can be moved to another thread. The Swans changing brand identity is worthy of discussion.
Ben Dixon on Fox Football's League Teams used the term "Bondi Billionaires" in discussing our forward line.
Has "Bondi Billionaires" overtaken "Bloods" as the Swans dominant brand identity?
Should the Swans being doing something to reinforce the "Bloods" brand identity or are we happy to be the toast of Bondi and Paddington? Do we run the risk of GWS taking the working class hearts and minds as the Swans consolidate there position as the exciting entertainment of the Eastern Suburbs Chardonnay set?
Ben Dixon on Fox Football's League Teams used the term "Bondi Billionaires" in discussing our forward line.
Has "Bondi Billionaires" overtaken "Bloods" as the Swans dominant brand identity?
Should the Swans being doing something to reinforce the "Bloods" brand identity or are we happy to be the toast of Bondi and Paddington? Do we run the risk of GWS taking the working class hearts and minds as the Swans consolidate there position as the exciting entertainment of the Eastern Suburbs Chardonnay set?

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