The swans financial troubles have been on record since the start of the year, and really nothing new is coming out in this latest media frenzy.
So, is this a media stunt to divert attention away from the RL SOO and get the swans back in the news prior to the Essendon game ?
RL was swamping the media for the last two weeks, but now its sharing the back pages with the swans, and the swans news has gone from "broke", to needing a top up of capitalization. ie getting more positive by the day.
There is nothing the Sydney media love more than a swans in trouble story, so could this be a media manipulation that would make Eddie McGuire proud?
So, is this a media stunt to divert attention away from the RL SOO and get the swans back in the news prior to the Essendon game ?
RL was swamping the media for the last two weeks, but now its sharing the back pages with the swans, and the swans news has gone from "broke", to needing a top up of capitalization. ie getting more positive by the day.
There is nothing the Sydney media love more than a swans in trouble story, so could this be a media manipulation that would make Eddie McGuire proud?

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