Now it appears 7 will make a big play on the next round of TV rights.
The crucial piece of this article is
Seven's big "in" with the AFL in the next round of negotiations may be the Friday night timeslot.
Unlike Nine with rugby league, it does not have commitments outside Melbourne and may contemplate taking a low-ratings hit in Sydney and Brisbane in order to secure guaranteed ratings success in this state.
If this happens, there could be a number of good outcomes. Firstly, Seven to take a hit on Saurday nights and show Swans live into the Sydney market. Secondly, Sunday games revert to the favoured 2.10 start


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