AFL dying in Sydney

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  • Seagoon
    rover mower
    • Jul 2008
    • 86

    #31
    I wouldn't wipe my nether regions with that newspaper. It's just a total load of crap, front to back.
    Diabolical, triabolical, quadrabolical...

    Comment

    • ugg
      Can you feel it?
      Site Admin
      • Jan 2003
      • 15968

      #32
      Next Saturday night, playing Freo up against the live Olympics, could return some very ugly figures.
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      • reigning premier
        Suspended by the MRP
        • Sep 2006
        • 4335

        #33
        I think the AFL is barking up the wrong tree.

        They're not going to convert Rugny & Rugby League fans. Generally speaking, they have been stupid enough to prefer these codes over AFL in the first place, so unless the AFL can magcally wave a wand and make these people a bit less stupid, they're not going to start watching AFL.

        Therefore, we need to work on the kids. But each kid a Sherin on their 4th birthday. Give away free tickets. Free teams. The works.

        Comment

        • swan_song
          I'm SO over the swans!
          • Jan 2003
          • 981

          #34
          Im putting my 2cents worth in here. 1 sydneysiders like winners, so it's little wonder then that they've lost interest in the Swans.
          2. TV commentators have generally put Sydney down for the past three years, rightly or wrongly, for the way they play and for being dreary. This is particularly galling when it is in the TV networks own interests to pump-up the game [more viewers, better ad rates], but conversely fewer viewers means less they have to pay next time around. Although I don't like rugby league at all, whenever I have watched it on TV, the commentators yell and carry on as though each game is the best they've seen. On Foxtel in Sydney the value of the game is constantly being undermined by advertisements for other code games (league, union, soccer) during the telecasts. Now you may not think that important, but in marketing terms it is significant...it is undermining your brand. And unfortunately is a direct consequence of the failure of FoxFooty.
          "Davis...Davis has kicked 2...he snaps from 40...dont tell me, dont tell me, hes kicked a goal....unbelievable stuff from Nick Davis, can you believe this, he's kicked 3 final quarter goals and Swans are within 3 points..."

          Comment

          • CJK
            Human
            • Apr 2006
            • 2170

            #35
            News Ltd have no other agenda.

            Please believe everything in this article.

            Cheers
            The Tele Staff
            -

            Comment

            • NMWBloods
              Taking Refuge!!
              • Jan 2003
              • 15819

              #36
              Are they lying about the stats?
              Captain Logic is not steering this tugboat.

              "[T]here are things that matter more and he's reading and thinking about them: heaven, reincarnation. Life and death are the only things that are truly a matter of life and death. Not football."

              Comment

              • Bas
                Veterans List
                • Jan 2003
                • 4457

                #37
                [QUOTE=ShockOfHair;401417]Agree. Sydney loves a winner. The audience it is losing is those people who were happy to watch the same style of play two years ago. Audiences are turning off because the Swans are not winning. When they're contenders again audiences will return.

                QUOTE]


                Exactly. Sydney market has always been a winners are grinners market. For all codes.
                In memory of my little Staffy - Dicey, 17.06.2005 to 1.12.2011- I'll miss you mate.

                Comment

                • DST
                  The voice of reason!
                  • Jan 2003
                  • 2705

                  #38
                  Granted figures are down, but it's hardly surprising that the Tele are running negative AFL/Swans stories at a time when their game is at the cross roads commerically with cash drying up and players walking to other codes overseas. Foxtel pay over the odds for their coverage and there is a real fear amongst RL administrators that Foxtel are about to run a hack saw over their next tv rights package.

                  Looking at the figures from a purely Sydney point of view they are still good (not poor) and a great base to reluanch the team again in the next couple of years with a whole new playing list.

                  DST
                  "Looking forward to a rebuilt, new, fast and exciting Swans model in 2010"

                  Comment

                  • Seagoon
                    rover mower
                    • Jul 2008
                    • 86

                    #39
                    Hmmm... I'm a league convert... if I can be, anyone can. I know many people who went off league when the superleague thing happened, and have not gone back. Many went on to AFL - the timing was great with Lockett's arrival in Sydney. I also know many people who love union and AFL. Hardcore league fans are a bit more one-eyed, but as I said, I was once one and now love the AFL.

                    That said, I think the kiddies stuff is great - the footy for a 4th b'day is a great idea. Gee that would pay for itself in free advertising alone from news coverage. Surely it wouldnt cost more than a million or so? Not bad for the publicity it would gain...
                    Diabolical, triabolical, quadrabolical...

                    Comment

                    • barry
                      Veterans List
                      • Jan 2003
                      • 8499

                      #40
                      Originally posted by NMWBloods
                      Are they lying about the stats?

                      They are not including all the stats, so yes they are lying by drawing conclusions from dodgy data, and presenting them as facts.

                      After 2006, most games televised into Sydney on FTA TV has also been similcast on Pay TV...without ads.
                      Sydney has the highest penetration of pay TV in the country. The AFL is usually shown in the main foxsport channel.

                      Pay TV viewership has increased by over 50% across all channels in the last few years.

                      Ask yourself these questions:
                      1) Why would anyone with Pay TV choose to watch AFL on FTA TV ?
                      2) Why dont these articles include Pay TV figures ?

                      On point 2, it may not be easy, as the only Pay TV figures Ive seen are always australia-wide. But its not hard to imagine at least 13,000 viewers out of a population of 4 million have switched to using PayTV AFL instead of FTA TV.

                      Comment

                      • goswannie14
                        Leadership Group
                        • Sep 2005
                        • 11166

                        #41
                        Originally posted by barry
                        On point 2, it may not be easy, as the only Pay TV figures Ive seen are always australia-wide. But its not hard to imagine at least 13,000 viewers out of a population of 4 million have switched to using PayTV AFL instead of FTA TV.
                        Anecdotal evidence on here would seem to back up this sentiment.
                        Does God believe in Atheists?

                        Comment

                        • NMWBloods
                          Taking Refuge!!
                          • Jan 2003
                          • 15819

                          #42
                          Originally posted by barry
                          They are not including all the stats, so yes they are lying by drawing conclusions from dodgy data, and presenting them as facts.

                          After 2006, most games televised into Sydney on FTA TV has also been similcast on Pay TV...without ads.
                          Sydney has the highest penetration of pay TV in the country. The AFL is usually shown in the main foxsport channel.

                          Pay TV viewership has increased by over 50% across all channels in the last few years.

                          Ask yourself these questions:
                          1) Why would anyone with Pay TV choose to watch AFL on FTA TV ?
                          2) Why dont these articles include Pay TV figures ?

                          On point 2, it may not be easy, as the only Pay TV figures Ive seen are always australia-wide. But its not hard to imagine at least 13,000 viewers out of a population of 4 million have switched to using PayTV AFL instead of FTA TV.
                          If that's the case why have the AFL or the Swans not said that instead of "The ratings are disappointing" and "The ratings are softer than we'd like"? Pay TV certainly would have taken some of the decline, but possibly not all of it.
                          Captain Logic is not steering this tugboat.

                          "[T]here are things that matter more and he's reading and thinking about them: heaven, reincarnation. Life and death are the only things that are truly a matter of life and death. Not football."

                          Comment

                          • Mr Magoo
                            Senior Player
                            • May 2008
                            • 1255

                            #43
                            There are a number of issues affecting interest at the moment :
                            1. The FTA coverage particularly from Seven is woeful. The commentary is always biased against Sydney and constantly runs Sydneys game down and the constant add breaks makes games uninteresting as you miss replays etc. It starts to feel like an addfest and you lose the feel and intensity for the game. The networks have a lot to answer for in this regard. If the game is available on foxtel, I watch in preference every time. In addition FTA night games (other than Swans games) are delayed telecast so unless you are an insomniac you dont bother tuning in as you know that it will be full of adds (due to the delayed telecast ) and as a result wont finish until sometime after midnight at best. No point watching the first quarter or half of a game. Hardly the type of coverage to inspire non fanatics in Sydney.

                            2. The economy is down, people arent spending and audiences at live events are down all around. Its just not affordable to go to a game week in , week out for many people - $6 beers , $20 parking, $5 dollar pies etc etc . Its just too expensive to do this all the time.

                            3. Sydney is a Rugby League and Rugby Union dominated town. Its not going to change just because the melbourne based executive think they have the best game going round. For example I can get tickets to my companys box for any of the socalled blockbusters (yes it is very nice thankyou). No one is even interested and half the people come along just for an interesting change so they are hardly long term supporters in the making. As Melbourne will never be a rugby league or rugby union town (yes they are different games) , Sydney will never become an AFL town. I personally think the Western Sydney AFL team will be a disaster (like the Adelaide Rams rugby league team was) and the motivation seems to me to be based on boosting the next set of tv rights returns rather than a concerted and considered decision for the game as a whole (unless off course you consider money is always the ultimate end game).

                            4. There seems to be this romantic notion of how the game used to be and constant rule changes to make it that way . As a long term sydney born afl supporter who has watched the game since a toddler and who used to love Fox footy channel and watched the old games on it, I have rarely actually seen these high marking free flowing games. The past always seems rosier than it was. The old kick to kick style (aerial ping pong as it is sometimes called by league fans) that some commentators and executive seem to long for is what turns many Sydney league fans off the game. I dont think the Swans game style has anything to do with attracting or not attracting fans from other codes to the game. In fact rugby fans love hard at it style games , hard hits and even thuggery and Barry Halls hit was viewed by most of my league mates as hardly worth a suspension. Theres a totally different mindset going on which AFL in my opinion has yet to understand.

                            Comment

                            • annew
                              Senior Player
                              • Mar 2006
                              • 2164

                              #44
                              Originally posted by barry
                              They are not including all the stats, so yes they are lying by drawing conclusions from dodgy data, and presenting them as facts.

                              After 2006, most games televised into Sydney on FTA TV has also been similcast on Pay TV...without ads.
                              Sydney has the highest penetration of pay TV in the country. The AFL is usually shown in the main foxsport channel.

                              Pay TV viewership has increased by over 50% across all channels in the last few years.

                              Ask yourself these questions:
                              1) Why would anyone with Pay TV choose to watch AFL on FTA TV ?
                              2) Why dont these articles include Pay TV figures ?

                              On point 2, it may not be easy, as the only Pay TV figures Ive seen are always australia-wide. But its not hard to imagine at least 13,000 viewers out of a population of 4 million have switched to using PayTV AFL instead of FTA TV.
                              Couldn't agree more. I have Foxtel and there is no way I am going to watch the Swans on FTA when I can watch it on Foxtel. Who wants to watch it on FTA when they jump to an ad before a goal has even finished going through.

                              Comment

                              • barry
                                Veterans List
                                • Jan 2003
                                • 8499

                                #45
                                Originally posted by NMWBloods
                                If that's the case why have the AFL or the Swans not said that instead of "The ratings are disappointing" and "The ratings are softer than we'd like"? Pay TV certainly would have taken some of the decline, but possibly not all of it.
                                I dont think the AFL have responded at all. In fact they have responded by saying they are putting a new team into Sydney.

                                The only swans quote I have seen was probably a first reaction from a journos inquiry without analysing it. It does the swans no harm to present a "worst case" scenario for Sydney to the AFL. More handouts/concessions and delayed competition is their mantra, and fair enough too.

                                Basically, any article about TV that ignores PayTV, and the changing landscape of TV in Australia is either sloppy journalism, or pushing an agenda.

                                Comment

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