What do we think of the new Swans ad?

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  • ShockOfHair
    One Man Out
    • Dec 2007
    • 3668

    What do we think of the new Swans ad?

    Pretty firmly skewed towards the young male beer-drinking demographic.

    Some great vision of Goodes on the field - but that off-field shot.

    I know it's not aimed at me but it does seem a bit light on for actual football. It's good they gave spotlight to Reid and Rohan though.

    The man who laughs has not yet heard the terrible news
  • swansrob
    Senior Player
    • May 2009
    • 1265

    #2
    Underwhelming.

    Comment

    • liz
      Veteran
      Site Admin
      • Jan 2003
      • 16763

      #3
      Yeah, not overly impressed by the gratuitous shot of bikini clad babes - not really relevant to "the passion". Not for me, anyway.

      Comment

      • ScottH
        It's Goodes to cheer!!
        • Sep 2003
        • 23665

        #4
        Not that I might bikini girls, but it does seem a bit pointless in this ad, as does the other girl looking for a seat.

        Comment

        • DeadlyAkkuret
          Veterans List
          • Oct 2006
          • 4547

          #5
          It is a bit strange, isn't it?

          Comment

          • Cheer Squad
            Sydney Swans
            • Apr 2007
            • 1948

            #6
            Originally posted by ShockOfHair
            Pretty firmly skewed towards the young male beer-drinking demographic.

            Some great vision of Goodes on the field - but that off-field shot.

            I know it's not aimed at me but it does seem a bit light on for actual football. It's good they gave spotlight to Reid and Rohan though.

            http://www.sydneyswans.com.au/news/n...5/default.aspx
            The ad is OK. Put it this way, it's much better than some of their other marketing efforts from year's past.

            Comment

            • Auntie.Gerald
              Veterans List
              • Oct 2009
              • 6477

              #7
              hhhhhmmmmm

              they certainly didnt feature passionate fans much.............i would have loved to see the video of barry and davis and mick in front of the crowd behind the goals

              3 rules of advertising

              simple - it was

              memorable - it was

              evoke a positive response - hhhhhhmmmmmm it was ok
              "be tough, only when it gets tough"

              Comment

              • Matt79
                Bring it on!
                • Sep 2004
                • 3143

                #8
                My back is featured in the pub scene! Lol
                Swannies for life!

                Comment

                • erica
                  Happy and I know it
                  • Jan 2008
                  • 1247

                  #9
                  Not impressed. Since when is Bronte beach "iconic"? Not aimed at my demographic, nor at families.
                  All that is necessary for the triumph of evil is that good men do nothing. - Edmund Burke

                  Comment

                  • Jewels
                    On the Rookie List
                    • Oct 2006
                    • 3258

                    #10
                    VERY ordinary...........

                    Comment

                    • J_Moore
                      On the Rookie List
                      • Jul 2009
                      • 74

                      #11
                      Holy @@@@ does that ad suck. The last thing this club needs is more suited young @@@@wits (who have SCG memberships anyway) and their over-dressed girlfriends getting along to games to sit in the members bar chat about real estate.

                      Comment

                      • Cant turn right
                        Warming the Bench
                        • Dec 2007
                        • 231

                        #12
                        I can't believe this ad. Has something happened and we've gone back to 1983?? C'mon Swans this is the type of ad that mainstream beer brands take the p*ss out of to sell their product.

                        Comment

                        • dimelb
                          pr. dim-melb; m not f
                          • Jun 2003
                          • 6889

                          #13
                          Would go well as a League (Rugby that is) ad. Too much beer and not enough banners. And I agree with Liz and Erica.
                          Too much off-field inaction and not enough on-field action.
                          He reminds him of the guys, close-set, slow, and never rattled, who were play-makers on the team. (John Updike, seeing Josh Kennedy in a crystal ball)

                          Comment

                          • ernie koala
                            Senior Player
                            • May 2007
                            • 3251

                            #14
                            Misplaced thoughtless garbage.
                            Full of irrelevant, mindless, cliches...
                            To be kind, would be to call it.....Lazy!
                            Whenever you find yourself on the side of the majority, it's time to pause and reflect... MT

                            Comment

                            • bondy
                              Warming the Bench
                              • Jun 2008
                              • 160

                              #15
                              The shot of Longmire training the boys is good - it goes downhill from there. The song is really misplaced

                              Comment

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