I thought it was okay. Not focused at a person that is already a Swans fan but, more designed to get a teenage to early 20's demographic which is what the club needs to focus on to keep memeberships coming in.
What do we think of the new Swans ad?
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Swans new add.
Opinions>?
I thought it was wet - wanting to boost membership and all its really concentrating on is chatting up a girl in a pub if given the chance.If you've never jumped from one couch to the other to save yourself from lava then you didn't have a childhoodComment
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Whilst it wasnt a good add - at least it isnt as annoying as the Collingwood army one - that add made me detest the pies even more!I used to be indecisive, but now I'm not so sure..................
Chickens drink - but they don't pee!
AGE IS ONLY IMPORTANT FOR TWO THINGS - WINE & CHEESE!Comment
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I just wish the rest of the footy world was given warning of when the Pies next do filming for one of their ads... lots of pies fans together in a group = good opportunity to get rid a decent amount of collingwood scum in one go
"You get the feeling that like Monty Python's Black Knight, the Swans would regard amputation as merely a flesh wound."Comment
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I worked in Hospitality and Entertainment for too many years to mention and I have a very technical word for it 'Crap'. It isn't going to convert anyone and if it is aiming for the young teen to thirties it misses the mark. If you want to sell something sell the product! This didn't do that at all. If the spectacular game shots had have been shown to best advantage it would have been better. The stuff around the Tele page three meat was terrible and Sydney 30 years ago. The so called fans were in Corporate Boxes? Stuffed leather or Vynal seats? Never seen them. Again the unnecessary bit of fluff and another chance for the Advertising idiots to again demean women. Why can't a girl be sitting there in the first place barracking like mad like normally happensComment
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I think you've hit the nail on the head.
I wouldn't mind knowing what brief was given to the advertising agency.Comment
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They chopped off my head but I'm definitely in there too...was fun being a part of that and meeting Mickey O. I'm loving the ad!Act like a lady, Look like a girl, Think like a man, Work like a dog - Motto of the Australian Country Women's AssociationComment
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Plays up the social side of going to the football.
I know the old farts here look down of that (people talking to their friends during the game?? OUTRAGE!!) but for a lot of people it's a vital part of going and an integral part of getting new people to come.
They also cunningly play up the fact that Swans crowd it high on the tottie factor, something I always look forward to.-Comment
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To me it's like a Lynx ad or a beer without the tongue in cheek, so actually ends up being old school.Comment
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