What do we think of the new Swans ad?

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  • shayne
    Pushing for Selection
    • Jan 2003
    • 67

    #16
    I thought it was okay. Not focused at a person that is already a Swans fan but, more designed to get a teenage to early 20's demographic which is what the club needs to focus on to keep memeberships coming in.

    Comment

    • Dosser
      Just wild about Harry
      • Mar 2011
      • 1833

      #17
      I thought it was very NRL

      Comment

      • R-1
        Senior Player
        • Aug 2005
        • 1042

        #18
        I am not the target.

        Comment

        • Primmy
          Proud Tragic Swan
          • Apr 2008
          • 5970

          #19
          Swans new add.

          Opinions>?

          I thought it was wet - wanting to boost membership and all its really concentrating on is chatting up a girl in a pub if given the chance.
          If you've never jumped from one couch to the other to save yourself from lava then you didn't have a childhood

          Comment

          • Wardy
            The old Boiler!
            • Sep 2003
            • 6676

            #20
            Whilst it wasnt a good add - at least it isnt as annoying as the Collingwood army one - that add made me detest the pies even more!
            I used to be indecisive, but now I'm not so sure..................
            Chickens drink - but they don't pee!
            AGE IS ONLY IMPORTANT FOR TWO THINGS - WINE & CHEESE!

            Comment

            • mcs
              Travelling Swannie!!
              • Jul 2007
              • 8166

              #21
              Originally posted by Wardy
              Whilst it wasnt a good add - at least it isnt as annoying as the Collingwood army one - that add made me detest the pies even more!
              I just wish the rest of the footy world was given warning of when the Pies next do filming for one of their ads... lots of pies fans together in a group = good opportunity to get rid a decent amount of collingwood scum in one go
              "You get the feeling that like Monty Python's Black Knight, the Swans would regard amputation as merely a flesh wound."

              Comment

              • wolftone57
                Veterans List
                • Aug 2008
                • 5857

                #22
                I worked in Hospitality and Entertainment for too many years to mention and I have a very technical word for it 'Crap'. It isn't going to convert anyone and if it is aiming for the young teen to thirties it misses the mark. If you want to sell something sell the product! This didn't do that at all. If the spectacular game shots had have been shown to best advantage it would have been better. The stuff around the Tele page three meat was terrible and Sydney 30 years ago. The so called fans were in Corporate Boxes? Stuffed leather or Vynal seats? Never seen them. Again the unnecessary bit of fluff and another chance for the Advertising idiots to again demean women. Why can't a girl be sitting there in the first place barracking like mad like normally happens

                Comment

                • Xie Shan
                  Senior Player
                  • Jan 2003
                  • 2929

                  #23
                  Didn't work for me. I don't think it really captured what's great about our game and this club.

                  Comment

                  • Cheer Squad
                    Sydney Swans
                    • Apr 2007
                    • 1948

                    #24
                    Originally posted by shayne
                    I thought it was okay. Not focused at a person that is already a Swans fan but, more designed to get a teenage to early 20's demographic which is what the club needs to focus on to keep memeberships coming in.
                    I think you've hit the nail on the head.

                    I wouldn't mind knowing what brief was given to the advertising agency.

                    Comment

                    • Jewels
                      On the Rookie List
                      • Oct 2006
                      • 3258

                      #25
                      Originally posted by Wardy
                      Whilst it wasnt a good add - at least it isnt as annoying as the Collingwood army one - that add made me detest the pies even more!
                      I reckon the Collingwood ad is sensational!

                      Comment

                      • MandyMae
                        On the Rookie List
                        • Jan 2012
                        • 1

                        #26
                        They chopped off my head but I'm definitely in there too...was fun being a part of that and meeting Mickey O. I'm loving the ad!
                        Act like a lady, Look like a girl, Think like a man, Work like a dog - Motto of the Australian Country Women's Association

                        Comment

                        • Gezball
                          Warming the Bench
                          • Mar 2010
                          • 244

                          #27
                          ... it's like an ad for a dating site skewed at "aussie blokes" ... the bikini girls - bit 1980's... the ad misses the mark

                          Comment

                          • CJK
                            Human
                            • Apr 2006
                            • 2170

                            #28
                            Plays up the social side of going to the football.

                            I know the old farts here look down of that (people talking to their friends during the game?? OUTRAGE!!) but for a lot of people it's a vital part of going and an integral part of getting new people to come.

                            They also cunningly play up the fact that Swans crowd it high on the tottie factor, something I always look forward to.
                            -

                            Comment

                            • Cant turn right
                              Warming the Bench
                              • Dec 2007
                              • 231

                              #29
                              To me it's like a Lynx ad or a beer without the tongue in cheek, so actually ends up being old school.

                              Comment

                              • DeadlyAkkuret
                                Veterans List
                                • Oct 2006
                                • 4547

                                #30
                                I half expected the Life. Be in it. ad to come on right after.

                                Comment

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