No it couldn't. I haven't read a single article that has referred to the Academy by its correct name, that is the 'QBE Sydney Swans Academy', nor any reference to QBE as the major sponsor of the Academy. And there is ignorance of QBE's role in every online discussion of the Academy that I have read. Indeed many people seem to think the AFL funds the academies.
So zilch return from this kerfuffle for QBE. If I were their Sponsorship/Marketing manager I would be extremely annoyed about the way this issue is being handled, which is quite disrespectful of their significant contribution to date.
So zilch return from this kerfuffle for QBE. If I were their Sponsorship/Marketing manager I would be extremely annoyed about the way this issue is being handled, which is quite disrespectful of their significant contribution to date.



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