Media training/spin 101. As perfected by politicians and corporations and as spoofed by comedies such as Yes Minister and Hollowmen.
Focus on the points you want to get across and the answers you want to give. Never say anything controversial and never give the answers the journalist is looking for which is anything they can pluck out, misconstrue and hang a story on.
Focus on the points you want to get across and the answers you want to give. Never say anything controversial and never give the answers the journalist is looking for which is anything they can pluck out, misconstrue and hang a story on.


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