That was a deliberate leak of a Channel 9 conducted consultancy piece. They want to keep the cricket, but pay the same as the previous rights and also get the BBL included.
Viewing methods haven't changed too much. It's more the patterns. As people watch less long form live content, how will the rights payers continue to find/drive value in their new asset.
The comment about fragmented sports rights is true. Having FTA, Pay TV & Telco all involved in a single sport drives up the revenue. Look at the Optus and EPL deal as how to never, ever do sports rights deals.
Viewing methods haven't changed too much. It's more the patterns. As people watch less long form live content, how will the rights payers continue to find/drive value in their new asset.
The comment about fragmented sports rights is true. Having FTA, Pay TV & Telco all involved in a single sport drives up the revenue. Look at the Optus and EPL deal as how to never, ever do sports rights deals.

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