Club sponsorship and value conflicts
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On the sponsorship issue, the world becomes hard to navigate if you only do business with / interact with / socialise with people or organisations that share all your values. Where to draw the line is as much an individual (or organisational) choice as those underlying values are. It would be problematic (for me) if the Swans' sponsorship with Qatar Airlines was contingent on them espousing the Qatari government's values and thus not participating in the Pride Game, which is not the case.Comment
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I wondered the same thing during the game. The noise did seem lower volume, at least over in the O'Reilly stand.
On the sponsorship issue, the world becomes hard to navigate if you only do business with / interact with / socialise with people or organisations that share all your values. Where to draw the line is as much an individual (or organisational) choice as those underlying values are. It would be problematic (for me) if the Swans' sponsorship with Qatar Airlines was contingent on them espousing the Qatari government's values and thus not participating in the Pride Game, which is not the case.
company. Qatar Airlines operate in a crowded market and I guess they saw the club's demographic and AFL fans in general
(as you can see their ads in the background on TV) as a group of people they could sell plane tickets to. I wouldn't fly with
them now as I've become aware of what goes on in that place (ironically as a result of their sponsorship of the club) but we
have in the past.Comment
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I wondered the same thing during the game. The noise did seem lower volume, at least over in the O'Reilly stand.
On the sponsorship issue, the world becomes hard to navigate if you only do business with / interact with / socialise with people or organisations that share all your values. Where to draw the line is as much an individual (or organisational) choice as those underlying values are. It would be problematic (for me) if the Swans' sponsorship with Qatar Airlines was contingent on them espousing the Qatari government's values and thus not participating in the Pride Game, which is not the case.
“It was so nice to see all the colours around the SCG for Pride Round and all that stuff – QBE changed their logo. As did Volkswagen, and Origin Energy … Know who didn’t change their logo? Qatar Airways.”
Sydney v St KIlda - HB's Loves and Hates - The Mongrel Punt
How about I put it like this. If the Swans are sincere about Pride Round, shouldn’t all their sponsors be expected to take part?Comment
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The situation with the Swans and Qatar Airways is similar to that of Collingwood and Jordan De Goey. Should Collingwood employ a person who doesn't exhibit the club's professed values? Should the Swans have a sponsor that doesn't exhibit the club's professed values?
What are the criteria for having an association with a football club?Comment
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The situation with the Swans and Qatar Airways is similar to that of Collingwood and Jordan De Goey. Should Collingwood employ a person who doesn't exhibit the club's professed values? Should the Swans have a sponsor that doesn't exhibit the club's professed values?
What are the criteria for having an association with a football club?Comment
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Hi Liz, the Mongrel Punt put things the other way around:
“It was so nice to see all the colours around the SCG for Pride Round and all that stuff – QBE changed their logo. As did Volkswagen, and Origin Energy … Know who didn’t change their logo? Qatar Airways.”
Sydney v St KIlda - HB's Loves and Hates - The Mongrel Punt
How about I put it like this. If the Swans are sincere about Pride Round, shouldn’t all their sponsors be expected to take part?
the revised logo artwork in perhaps?Comment
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Sports sponsorship is competitive (as Harley, Pridham et al keep reminding us). I imagine the decision to accept the Qatar sponsorship was hotly debated by the Swans board. If they had a realistic, similarly valued alternative, maybe they would have gone with that. None of us really knows.
Would I prefer they had a different sponsor? Yeah. Would I prefer the Swans risk their financial viability (which lives on a knife's edge, as the COVID years reminded us) on this issue. No. Not when there are so many things I wish were different in the world, and organisations with their fingers in activities / values that I wish were different.Comment
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Yeah, these guys (Pridham and co) aren't idiots. They would be aware of the potential blowback that may come with the Qatar Airlines
sponsorship, but decided to go ahead with it. They will be aware of the situation with the club's finances going forward and the likelihood
of bringing new major sponsors on board down the track. And they've stuck with the airline, and vice versa. It does go both ways. Qatar
Airlines is not a charity and unless they see there is some value to them in sponsoring the club then they will bail.
I mightn't want to fly on Qatar anymore but that is just a personal thing. It's up to everyone to make their own call on stuff like this.Comment
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The club is desperate for sponsorship $$, everyone knows that, especially with two interrupted COVID years. For all those saying they shouldn't have Qatar as a sponsor, where do you expect to get alternative sponsorship money from? Are you putting your hands up to replace the $$?Comment
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I don’t accept the suggestion that the club either takes their money or ceases to exist.
Qatar airlines sponsorship goes back to 2016, so COVID had nothing to do with it.Comment
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