Originally posted by BBB
Why, because as usual, the AFL stuffed up when they just grabbed the highest bidder without them setting the boundaries.
They would have been much better off insisting that the 7/10 bid include a clause that Pay TV are allowed to pick up the slack if they decide it is not in their best interests ratings wise to broadcast games live, eg. Friday nights into Syd/Bris.
Unfortunately the ridiculous anti-siphoning laws do not allow the AFL to sell games to free-to-air and keep some for Pay-TV, so they must have it written in the contract that games not shown live by the winning bidder must be given to Pay TV to be broadcast live, not leave it up to the winning bidder to decide what to do, such as let Ch31 show them.
Obviously the selling price to 7/10, whoever, would be lower, but this slack is picked up by Pay-TV paying for games they show live.
The bottom line is the AFL has more money than they know what to do with and if they are serious about fostering the game in the non-AFL states they must bear the cost of a reduced TV rights contract to have some sort of control over broadcasting into those markets.
Why, because as usual, the AFL stuffed up when they just grabbed the highest bidder without them setting the boundaries.
They would have been much better off insisting that the 7/10 bid include a clause that Pay TV are allowed to pick up the slack if they decide it is not in their best interests ratings wise to broadcast games live, eg. Friday nights into Syd/Bris.
Unfortunately the ridiculous anti-siphoning laws do not allow the AFL to sell games to free-to-air and keep some for Pay-TV, so they must have it written in the contract that games not shown live by the winning bidder must be given to Pay TV to be broadcast live, not leave it up to the winning bidder to decide what to do, such as let Ch31 show them.
Obviously the selling price to 7/10, whoever, would be lower, but this slack is picked up by Pay-TV paying for games they show live.
The bottom line is the AFL has more money than they know what to do with and if they are serious about fostering the game in the non-AFL states they must bear the cost of a reduced TV rights contract to have some sort of control over broadcasting into those markets.
With the value of hindsight, they may be able to fix the contract for the next time the broadcast rights are up for auction. Hopefully they have learnt from their mistakes.
In the meantime, Foxtel and Ch7/10 have to fight it out between them.
Ch7/10 bought the rights and those rights did not include a clause that said they "have to" allow access to games to Foxtel.
Therefore, if Foxtel want to show games on their network, they HAVE TO PAY the Ch7/10 consortium to do so.
This isn't Bali. You can't barter too much. Ch7/10 could very well say, get stuffed Foxtel, and be well within their rights to do so.

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