My thoughts FWIW ...
During AD's tenure ...
Pros: AFL revenue up dramatically incl. huge increase in TV deal, AFL crowds up, expansion into new markets (although not yet reaping financial rewards). Any major corporation that achieved this during a period that included a major economic downturn (the GFC era) would be judged well by financial analysts. So if we view the AFL from a corporate perspective, I would give AD a very good scorecard.
Cons: Handling of key issues was poor. e.g. Melbourne tanking, Kurt Tippett/Crows contract, Bombers/ASADA. In each of these cases, the way he reacted and his public comments gave many (incl. myself) the strong perception that he was too closely involved on a personal level with the club personalities under suspicion that he couldn't be trusted to deliver an impartial position/judgement on behalf of the AFL. By the time each of these issues was formally responded to by the AFL with punishments, a lot of damage had been done to the AFL's credibility that should have been avoided.
The AD "ugly Swans" comment in 2005 is not worth including in a retrospective judgement in my opinion. Just one of those throw away lines he should not have said in his position but not significant in the context of the big issues I mention above.
During AD's tenure ...
Pros: AFL revenue up dramatically incl. huge increase in TV deal, AFL crowds up, expansion into new markets (although not yet reaping financial rewards). Any major corporation that achieved this during a period that included a major economic downturn (the GFC era) would be judged well by financial analysts. So if we view the AFL from a corporate perspective, I would give AD a very good scorecard.
Cons: Handling of key issues was poor. e.g. Melbourne tanking, Kurt Tippett/Crows contract, Bombers/ASADA. In each of these cases, the way he reacted and his public comments gave many (incl. myself) the strong perception that he was too closely involved on a personal level with the club personalities under suspicion that he couldn't be trusted to deliver an impartial position/judgement on behalf of the AFL. By the time each of these issues was formally responded to by the AFL with punishments, a lot of damage had been done to the AFL's credibility that should have been avoided.
The AD "ugly Swans" comment in 2005 is not worth including in a retrospective judgement in my opinion. Just one of those throw away lines he should not have said in his position but not significant in the context of the big issues I mention above.

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